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"Michael, great article. Thanks. I try to impress upon any client that their site has, in general terms, 2 jobs: to discover current interests and to provide information relevant to those interests. When it's set up correctly, a sponsored ad discovers a "current interest." This is valuable information and it's a real shame to see how many sites throw it away (or ignore it) by linking the ad to an irrelevant or over generalized page." - Paul, AdaptiveView
"Excellent article. It adds some really interesting ideas to my repertoire. Thanks!" - Arun Agrawal, Seotop10
"Michael Nguyen, works for a west coast SEO firm that "gets it" - that search engine optimization is part of the broader discipline of traffic generation. But we don't refer to "traffic generation" as a business - we refer generically to it as "SEO." And so, let's be clear that pay per click and ranking maximization are both SEO. Let the healing begin - let neither ignorance nor specialization ever again sunder these two specialties!" - Dimitri
"By the way, Michael Nguyen has entered the search engine blogging community with a storm of insight and information. He's now a frequent contributor to Search Engine Journal and you'll more than likely see him adding comments on SERoundtable and other blogs, as well as different forums. This guy knows what he's talking about." - Loren Baker, Search Engine Journal
"Michael Nguyen has done an excellent job of breaking down the Google Sitemaps XML protocol so that it is easy to understand. Using his information, you should be able to construct your own sitemap fairly easily, using the language of your choice." - DazzlinDonna, SEO Scoop and Vertical Leap UK
"I came across an excellent article by Michael Nguyen on Digital Web Magazine on Friday entitled 11 Ways to Improve Landing Pages, via ThreadWatch. I thought this was such a precise and well rounded list of suggestions I printed it up and sat down with the Account Managers here at BlowSearch today. Although I have gone over a lot of this material before it was never as concise. Michael did an excellent job spelling out a step-by-step guide to landing page optimization. Plus, a lot of his ideas apply to multiple ad delivery types, not just search. You should be using these kinds of techniques for banners, pops, and even CPV." - Joe Holcomb, BlowSearch
"Writing Better Web Page Titles : Michael Nguyen. The best basic article on the critical importance of great page titles. This is a must read." - Mike Atkinson
"Michael Nguyen's blog is a good source of SEO news and topics from a unique perspective. Michael often provides some great in-depth coverage of a specific issue, and other times skims over the poular news of the day." - Rand Fishkin, SEO Moz
"Google's Personalization Patent (warning: unreadable) got some press when it was released two weeks ago. Sadly, I wasn't able to review it at that time, but Michael Nguyen at Social Patterns has done a spectacular job. Flatteringly, he used the format from SEOmoz's own analysis of Google's other famous patent app, and it's clear and concise (if a bit long, as patent apps tend to be)." - Rand Fishkin, SEO Moz
"One of my favorites in this area is an article by Michael Nguyen on landing pages:11 Ways To Improve Landing Pages...A great landing page is such an important element of a successful campaign. Your article not only tells people how it's done well, it also shows them. And you not only explain how, but also why. :) I'll definitely second Michael's suggestion on marketing research tools and copywriting. Writing a persuasive and compelling ad in a few short words isn't easy." - Bill Slawski, SEO by the SEA